The act of placing a rubber duck on someone’s Jeep—called Jeep “ducking” and/or “Duck Duck Jeep”—began with one person, named Allison Parliament, from a small town in the Canadian province of Ontario. She unknowingly started a movement of kindness, fellowship, and recognition with that first rubber duck she placed on a Jeep.
Allison’s reason for perching a little yellow duck on a Jeep Wrangler just like hers that she saw in a parking lot was simply to bring herself a small sense of joy after a frightening verbal and physical encounter with someone earlier in the day. Two years later, that single gesture has morphed into the Jeep ducking craze that has swept throughout the Jeep enthusiast community in the United States as well as in nearly a dozen other countries around the world.
