Allison Parliament, from Orillia was visiting in the small town of Bancroft in the Canadian province of Ontario. It was there that she unknowingly started a movement of kindness, fellowship, and recognition with that first rubber duck she placed on a Jeep.

After a frightening verbal and physical encounter with someone earlier in the day, Allison bought a little yellow rubber duck and when she encountered a Jeep like hers, she wanted to brighten another Jeeper’s day.  She got caught doing it but brought joy and a smile to a strangers face.  This caught on and others started Ducking Jeeps just as Allison had. 

Many years later, that single gesture has morphed into the Jeep ducking craze that has swept throughout the Jeep enthusiast community in the United States as well as dozens of other countries around the world.

Sadly on June 22 2024, Allison passed away leaving a legacy of kindless and joy in the hands of Jeepers everywhere.  

Quadratec – Kindness Drives Jeep Duck Movement

Quadratec – Kindness Drives Jeep Duck Movement

They seem to be everywhere these days, preening on all kinds of Jeeps — Wrangler, CJ, Willys, Gladiator, or even Compass and Grand Cherokee. Little rubber ducks of all colors and sizes. Often, they appear on a side step or fender. Sometimes on bumpers, rear tire...

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WGN TV – Jeep Ducking Looks to Spread Kindness

WGN TV – Jeep Ducking Looks to Spread Kindness

There’s a new craze sweeping across the Jeep community, it’s called “Jeep ducking”. Its the act of placing a small rubber duck on the vehicle of a fellow Jeep driver in an effort to spread kindness.     Allison Parliament is the CEO of Duck Duck...

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Distractify – Rubber Ducks on the Dashboard

Distractify – Rubber Ducks on the Dashboard

The Jeep brand has built a loyal fan base who all have a seemingly strong bond and a sense of shared solidarity. They also share buyer solidarity with the different car brands that Jeep offers. From Wranglers to Cherokees, there is a type of Jeep for every Jeep...

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Motortrend – What the Duck is Jeep Ducking?

Motortrend – What the Duck is Jeep Ducking?

The act of placing a rubber duck on someone's Jeep—called Jeep "ducking" and/or "Duck Duck Jeep"—began with one person, named Allison Parliament, from a small town in the Canadian province of Ontario. She unknowingly started a movement of kindness, fellowship, and...

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CTV News – Why Rubber Ducks are Appearing on Jeeps

CTV News – Why Rubber Ducks are Appearing on Jeeps

EDMONTON -- For decades, Jeep owners have had the wave, and now they have a new way to connect with one another. Rubber ducks have been appearing on the off-road vehicles since July. “It’s just silly. It makes no sense. It’s funny and we kind of need that,” said...

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Detroit News – Detroit Auto Show

Detroit News – Detroit Auto Show

Detroit — Travelers on Jefferson Avenue downtown may see a peculiar sight this week and next: a 61-foot inflatable rubber duck. The "world's largest rubber duck" is one of the new additions to the reimagined Detroit auto show incorporating outdoor activities...

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Readers Digest – Rubber Ducky on a Jeep

Readers Digest – Rubber Ducky on a Jeep

Jeep is one of those brands that has a dedicated base of consumers who seem to be tethered to each other through a shared passion for Wranglers, Cherokees—and now Jeep ducks. The last item there isn’t a new car model, so what is it?

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